The ROI of POP: Point of Purchase Displays Made Easy – Hotmelt.com
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The ROI of POP: Point of Purchase Displays Made Easy

The ROI of POP: Point of Purchase Displays Made Easy

As you’re waiting in line to check out, have you ever seen a last-minute item you decided you just couldn’t live without? Of course you have. That’s why point of purchase – or POP – displays are so compelling.

In today’s retail market, over 30,000 new products are introduced to consumers each year. That creates a lot of clutter as customers are choosing between brands or making purchase decisions.

In addition to that, more than 82% of purchase decisions are made in store. Consumers may know they need toothpaste or a new frying pan, but they generally don’t go to their favorite retailer with a hard-lined decision about which brand they want to buy. POP displays can be a powerful way to stand out from the competition and catch your audience's attention.

Similarly, 62% of shoppers buy something on impulse, and 16% of those purchases are driven by displays. In other words, the biggest, brightest, most compelling POP display might just be the golden ticket. The old adage is true: out of sight, out of mind. POP displays bring your product front and center into your customers’ minds and give them fast facts and visual cues to make a purchase decision in favor of your product.

As a business, POP displays can seem daunting. Printing, distribution, and assembly require some planning to ensure success. But that doesn’t have to be the case. The ROI of POP displays often outweighs any low level effort required to assemble an eye-catching display. With hot-melt glue gun adhesive, your team can bring foam and cardboard pieces together seamlessly with little effort. We recommend the Surebonder Pro2-220PAM HB 220, or Power Adhesives 820-12. These straightforward handguns provide precision and temperature control to bring your POP display to life. This solution is perfect for small to medium businesses with simple display needs. You can also check out our full line of hot melt glue sticks for every possible type of surface or substrate. 

If you’re planning on assembling large, complicated display models, a bulk handgun may provide more cost-effective coverage and increase melt speed. Our favorite models are the Champ 3 or Champ 600. These guns use bulk chips, which provide more adhesive for a lower volume cost. This is a great option if you’re planning on assembling multiple displays at once as well.

It's no secret that POP displays are an asset to business. If you're on the fence about whether or not you want to use them, we hope knowing assembly with hot melt adhesive can be a breeze will help. And remember, we're here to help you when you're ready to take the next step.